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Notification of concentration concerning the acquisition of the share capital of Lanai Holdings 1.5, Inc.( Biofreeze and TheraPearl Businesses) by MJ USA Holdings LLC
19/03/2021


The Service of the Commission for the Protection of Competition has received a notification of a concentration, according to Section 10 of the Control of Concentrations between Enterprises Law of 2014, concerning the acquisition of the share capital of Lanai Holdings 1.5, Inc. and thus the Biofreeze and TheraPearl Businesses, by MJ USA Holdings LLC

MJ USA Holdings LLC is a leading company duly registered under the Delaware Laws in the USA. MJ USA Holdings LLC is indirectly wholly owned by Reckitt Benckiser Group plc. Reckitt Benckiser is a public company, duly registered in accordance with the Laws of England and Wales. The company is a consumer goods company and producer of health, hygiene, home and food products that owns various reputable household brands located in households in more than 190 countries. The company's brands fall into three categories: Hygiene, Health and Nutrition. These include, inter alia, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Mycil, Dettol, Disprin, Veet, Harpic, Cillite Bang, Mortein, Finish, Vanish, Calgon, Woolite, Airborne and Air Wick. Reckitt Benckiser owns the Nurofen pain relief brand, which itself produces analgesics based on ibuprofen (ibuprofen), available in a variety of different applications (such as gels, patches or tablets). Within its health portfolio, Reckitt Benckiser Group plc manufactures and sells systemic analgesics, mainly through the Nurofen brand name and the oral and dental analgesics market through the Bonjela brand name.

Lalai Holdings 1.5, Inc., is a leading company registered under the Delaware Laws in the U.S. Companies controlled by Lalai Holdings 1.5 distribute Biofreeze and TheraPearl product lines mainly in the USA. Biofreeze deals with the distribution of menthol-based local pain relief products (local analgesic products sold in gel, roll-on, spray, cream and patches). TheraPearl is for hot and cold drug-free wrappers for pain relief. The theraPearl series also includes face and eye masks that use the same technology.







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