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Notification of a concentration regarding the acquisition of the share capital of Pioneer Food Group Ltd by PepsiCo Inc.
03/12/2019

The Service of the Commission for the Protection of Competition announces that it has received notification of a concentration, in accordance with The Control of Concentrations between Enterprises Law of 2014, from PepsiCo Inc. (hereinafter «PepsiCo»), with respect to the acquisition of the share capital of Pioneer Food Group Ltd (hereinafter «Pioneer Foods»).

PepsiCo is a public company, duly registered under the laws of N. Carolina, United States of America. The company is one of the world's leading food and beverage companies, its brands including Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana.

Pioneer Foods is a public company, duly registered under the laws of South Africa. The company constitutes one of the biggest producers and distributors of branded foods and soft drinks of South Africa.

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