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Notification of concentration regarding the acquisition by SAP SE, of the share capital of Emarsys eMarketing Systems AG.
12/02/2021


The Service of the Commission for the Protection of Competition has received a notification of a concentration, according to Section 10 of the Control of Concentrations between Enterprises Law of 2014, concerning the acquisition by SAP SE, of the share capital of Emarsys eMarketing Systems AG.

SAP SE is a company duly registered under the laws of Germany and is the ultimate parent company of the SAP Group. SAP SE is an international vendor of business software. SAP’s software solutions comprise Enterprise Application Software (EAS) and its various sub-segments, in particular Customer Relationship Management (CRM) software. Furthermore, SAP offers maintenance and advisory services tailor-made to its software as well as training.

Emarsys eMarketing Systems AG is a company duly registered under the laws of Austria and is active in provision of software solution for CRM, which trades as omnichannel customer engagement platform. This platform helps companies which are active in trade to enhance their marketing strategies and can be integrated into various e-commerce platforms.








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